85. The Flip Proteus Effect: How AI Avatars Are Redefining Identity, Relationships, and Society

Hi, I’m Dr. Elhanan Gazit, and this is The Gameful Intelligence Podcast – One Study Corner. In this episode, I team up with my AI co-hosts, Marshal and Daphne, to explore a Tokyo University study on avatars as emotional and social scaffolds. We introduce The Flip Proteus Effect—how AI avatars reshape identity and society in real life. From Donald Trump’s “Trollo-cracy” AI avatars (Amsterdamsky, 2025) onto Israeli journalists and celebrities reimagined as AI warriors in October 7th wartime, we reflect on how the Gameful Intelligence approach helps us navigate and grow in the AI era.

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Read One Study Reference:

Takano, M., Yokotani, K., Kato, T., Abe, N., & Taka, F. (2025). Avatar Communication Provides More Efficient Online Social Support Than Text Communication. arXiv preprint arXiv:2505.00287. https://doi.org/10.48550/arXiv.2505.00287

 

* This episode is based on Dr. El-Hanan Gazit's upcoming book: 'Gameful Intelligence: The Secrets of Business Growth and Personal Happiness in the Gen AI Era' (working title).